A Model Built Around the Brand
Model Development
Client:
SHNAIDER New York
Scope:
Creative Direction
Year:
2026
OVERVIEW
SHNAIDER New York needed a model identity that could become a repeatable visual presence across future jewelry creative. The objective was not simply to generate an attractive face, but to develop a model whose appearance, styling and presence felt naturally aligned with the brand’s visual language, aesthetics and values.
Exact Matter translated the brand direction into a model brief, explored facial characteristics, hair, proportions, styling and multiple viewing angles, then refined the selected direction across different looks. The result was a brand-specific synthetic model foundation designed to support future campaign and jewelry imagery with greater visual consistency.