A Second Model Built Around the Brand
Model Development
Client:
SHNAIDER New York
Scope:
Creative Direction
Year:
2026
OVERVIEW
SHNAIDER New York needed an additional model direction that could expand the brand’s visual range while still feeling consistent with its overall aesthetic. The goal was to develop a distinctive, polished model identity that could support future jewelry imagery without feeling disconnected from the brand.
Exact Matter translated the brand direction into a second model concept, refining facial characteristics, hairstyle, styling and multiple viewing angles to test the model as a repeatable creative asset. The result was a brand-specific synthetic model direction designed to broaden casting flexibility while maintaining a coherent SHNAIDER New York visual world.